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The Strategic Benefits of Deep Market Research

Published Aug 17, 26
4 min read


Affirming the development of AI in the region, a report launched by PwC previously this month stated that the use of AI among the labor force in the Middle East continues to rise, with 75 percent of employees in the area using it in their jobs over the past 12 months.

In November, a report launched by KPMG highlighted Saudi Arabia's development in the innovation sector and said that 84 percent of CEOs in the nation are all set to deploy AI responsibly, well above the 76 percent worldwide criteria, supported by the Kingdom's information governance community, including national initiatives led by the Saudi Data and Artificial Intelligence Authority.

Policymakers are believing holistically about how to make the region attractive, consisting of having more pragmatic laws to permit experimentation and growth," stated the report.

Analysing 2026 Market Data for Strategic Growth

Leading company leaders, policymakers and investors from the GCC and Latin America recently explored how nations from the two regions can grow trade between each other in Dubai, UAE.More than 500 local and international policymakers, presidents, CEOs, business leaders, investors, and industry specialists went to the first Global Organization Online forum Latin America held at the Atlantis Palm - Dubai.

Industrial Excellence: a Key Driver for Regional Growth

In 2015 the GCC made up of the UAE, Bahrain, Kuwait, Oman, Qatar and Saudi Arabia, imported $11 billion worth of products from Latin America. And exports to Latin America from the region were $5.6 billion, a declaration from organisers stated. Both areas rely on each other for important items.

In 2015 Latin America provided nearly half the meat imports into the GCC and 36 percent of the region's total sugar imports, it added. Brazil is without a doubt the biggest trading partner for countries in the region, followed by Argentina and Mexico. Amongst the Latin American states, the GCC depends on Brazil for meat (primarily poultry), Argentina for cereals, Mexico for automobiles and Chile for wood products, stated a declaration.

The online forum was organised by the Dubai Chamber of Commerce under the style "Shifting Synergies", checks out how companies can gain from the altering patterns of global demand and what role Dubai can play in facilitating the next step in company relations. Dubai Chamber takes a pioneering position not just in the UAE and in the GCC but worldwide too, by acting as an information and research centre, by supplying business documents, offering legal services, assisting in networking opportunities by means of signature organization occasions and providing nearly every possible organization solution, it mentioned.

GCC development will reinforce in 2026, led by faster expansion in hydrocarbons; non-oil growth will remain solid but slow somewhat. Non-oil activity will be supported by population development, brand-new markets, and public investment; inflation will remain soft, while financial policy will loosen up. Hydrocarbons sector growth will accelerate, offsetting in part lower oil prices; fiscal balances will be mixed, with surpluses in UAE and Qatar, however deficits continue in other places.

Maximising Operational ROI through Advanced Market Planning

SHARJAH (WAM) The GCC and broader Middle East region is poised for the next wave of investments in AI and tech-led sectors, with business-friendly and innovation-focused federal government policies bring in funds and skill, said service leaders at the 9th edition of Sharjah Entrepreneurial Festival (SEF 2026). Throughout a panel discussion on the first day of SEF 2026 analyzing "What Does the Next Year of Endeavor Capital Look Like", speakers concurred that the emerging regional financial investment landscape appears promising.

Essential Steps for Industrial Excellence in the GCC
ANSR July GCC PRs 50DR+ANSR July GCC PRs 50DR+


Reacting to a concern on regional start-ups' prospects of gaining from current financial investments in digital facilities, Tala Al Jabri, Creator and Managing Partner of Wyld VC said: "We have so much going for us in the area: the low cost of energy, a really progressive federal government that is ahead in policy, policy and data personal privacy; and really strong universities that are increasingly taking a look at AI and ending up technical talent in AI."She added: "Our ultimate objective is to see this region, particularly the GCC, end up being an AI superpower.

Our biggest motorist right now is investing in skill, since in the AI race, it's the technical skill that really wins."Focusing on the attractiveness of the area for financiers, Christos Mastoras, Founder and Managing Partner of Iliad Partners, said: "I believe we are extremely lucky to onboard the 3 biggest banks of Greece as LPs [Limited Partners] for financial investment in the region.

"International development funds are being available in, which shows clear indications of maturity of the ecosystem The ability of the UAE and local federal governments to bring in talent; their innovation-first technique, abundance of capital here as well as inflow internationally are the essential structure blocks."Paula Tavangar, Chief Financial Investment Officer at Injaz Capital stated that within the area, Saudi Arabia is leading the variety of offers with the highest values, with 250 "biggest ticket size" offers recorded in 2025 in the country.

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